is our trademarked process of personalizing your message to a targeted audience.
This approach allows you to insert specific names, images, or blocks of text from a database into a custom design to create a personalized message on each printed piece. Personalization maximizes the intended impact by delivering a targeted message to each recipient instead of worthless junk mail. It’s like a handshake delivered to your mailbox.
Conduct market research and analysis
Gather Data:
• Decide who will receive your
targeted message
• Determine the factors you
want to target such as:
- Demographics (age,
gender, income)
- Affiliations (Democrats,
Evangelicals, Notre
Dame Fans)
- Interests (fishing, basket
weaving, Storm chasing)
Develop Targeted Message
• Create custom design
- Work with our creative design
gurus to develop a basic layout
- Assemble the unique pictures
- Create personalized text
• Print personalized materials
- Capture intended recipient’s
attention with personalized
greeting
- Insert other target-specific
images and text
- Produce finished pieces
personally tailored to each
person in the database
• Mail to targeted audience
- Develop mail schedule to get your stuff where it needs to go
- Utilize Faulkner Strategies’ bulk mail permit for best mail rates
• Follow up
- Don’t stop now…you’re almost home. Develop a follow-up strategy
- Did you get your customer’s attention?
- Did you get your customer’s money?
- Will they come back?
• Segment your target audience by geographic location, demographics
and areas of interest
• Personalize marketing literature to better connect with your target
audience
• Print in full color to command attention and improve recall
• Greatly increase chances that key decision makers will read
correspondence
• Significantly boost response rates
• Create customer loyalty through personalized, targeted messaging
